SaaS Growth Strategy

Hi! I'm Geoff Roberts. I'm a Co-founder of Outseta + I advise SaaS start-ups on growth strategy.

Work With Me

If you want to work with me directly, I offer one-time calls, ongoing advising, or help hiring your next marketing leader.

Learn with me

I offer a self paced course and a one-time fee membership site.The First 500
For Founders looking to go from $0 to $10,000 in MRR. Across 10 lessons share the strategies I used to land Outseta's first 500 customers. Learn more.

Geoff's Marketing Experiments
For founders looking to scale a SaaS start-up. Follow along in real time as I share all the marketing strategies I'm using to scale my SaaS start-up. Learn more.


Here's what others are saying about working with me."Geoff has been one of the most impactful people I've ever worked with. There are probably three people in my career I would absolutely bet my reputation on—Geoff is one of the three. I'll be lucky if I'm working for him some day."
Jane Jaxon, VP of People, Wistia
"Geoff is accountable to his principles - an upstanding and ethical person. We need more entrepreneurs with his point of view."
Nancie Freitas, Former Chief Marketing Officer, Constant Contact
"Geoff has the rare combination of passions, numbers and people, complimented with a calm demeanor regardless of situation. His skills are invaluable to any organization seeking to drive customer acquisition from SEO, PPC, and referral channels."
Coryndon Luxmoore, Senior Director of User Experience,
"Geoff has all the makings of a successful entrepreneur. He is smart, thoughtful, nimble, tenacious, an amazing mentor, with boundless optimism and energy. He gets numbers and the technical and strategic, and he instinctively gets how to best work with human beings."
Beth Harrison, Executive Coach
"Geoff is simply an awesome person who gets things done. He built an incredible marketing team from scratch that acquired 10,000 businesses as customers, he's thoughtful and smart, a strategic thinker who can also move quickly. I can't recommend him enough."
Thad Peterson, Senior Director of Marketing, The Predictive Index

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I've spent the entirety of my career helping SaaS start-ups grow into their potential.
Highlights include:

  • Built the customer acquisition engine that grew Buildium from a start-up to $20M in ARR and a realized valuation of $130M over 5 years. Buildium was acquired in 2019 for $580M.

  • Served as VP of Marketing at Roambi—a Sequoia backed SaaS company in the data analytics space—prior to their acquisition by SAP.

  • Launched this consultancy, where I've helped dozens of companies including Wistia, Springboard, and Seekwell.

For the last 7 years I've been focused on building my own start-up, Outseta. I occasionally take on consulting work, but I never work with more than one client at a time.


Twitter or email are the best way to reach me.

Hi, I'm Geoff Roberts.I'm a Co-founder of Outseta and have spent the last 13 years of my life growing SaaS start-ups. I'd love to be a guest on your podcast!Here are some topics I'm well suited to discuss.

  • SaaS marketing for founders. I built the customer acquisition engine at a company that sold for over a half a billion dollars, and I landed our first 1,000+ customers at Outseta while competing in one of the most competitive software markets in the world. Check out my course The First 500 or my membership site Geoff's Marketing Experiments.

  • Running a community owned, non-hierarchical company. At Outseta every employee is an owner of the business—on the exact same terms as our founders. We've embraced self-management (no bosses) to encourage autonomous decision making, pay all employees the same salary, and operate without budgets, forecasts, or performance targets. More here.

  • Start-up pitfalls. I've been a part of huge exits. I've been a part of failed turnarounds. But more than anything, my work at Outseta has given me a rare opportunity to see the inner workings of hundreds of start-ups. I've developed a really good sense of the patterns that commonly hold founders back from achieving their goals.

  • Building with code and no-code. Outseta was initially designed as a way to help developers launch SaaS start-ups more efficiently, but today roughly half of our cusotmers are non-technical. I'm passionate about what can be built with no-code tools and knowledgeable in terms of the advantages and tradeoffs that come with building with tools like Outseta + Webflow.

  • People first businesses. I'm out to prove that there are better ways to build a wildly successful company than the Silicon Valley status quo. The whole point of entrepreneurship is to improve the quality of your life, isn't it? Yet I see an awful lot of massively stressed out founders and companies laying off droves of workers. I fundamentally believe organizational health is one of the primary drivers of growth in any business and I care a lot about making the world a more equitable place for us all.

  • Alignment between how you're funded, your target market, and how you operate your company. The bootstrapping vs. raising VC debate has become unnecessarily polarizing—I've done both. What's important is these aspects of your business working in harmony with one another. Example: Outseta has no sales team and everybody does customer support.