SaaS Growth Strategy

Hi! I'm Geoff Roberts. I'm a Co-founder of Outseta + I advise SaaS start-ups on growth strategy.


Here's what others are saying about working with me."Geoff has been one of the most impactful people I've ever worked with. There are probably three people in my career I would absolutely bet my reputation on—Geoff is one of the three. I'll be lucky if I'm working for him some day."
Jane Jaxon, VP of People, Wistia
"Geoff is accountable to his principles - an upstanding and ethical person. We need more entrepreneurs with his point of view."
Nancie Freitas, Former Chief Marketing Officer, Constant Contact
"Geoff has the rare combination of passions, numbers and people, complimented with a calm demeanor regardless of situation. His skills are invaluable to any organization seeking to drive customer acquisition from SEO, PPC, and referral channels."
Coryndon Luxmoore, Senior Director of User Experience,
"Geoff has all the makings of a successful entrepreneur. He is smart, thoughtful, nimble, tenacious, an amazing mentor, with boundless optimism and energy. He gets numbers and the technical and strategic, and he instinctively gets how to best work with human beings."
Beth Harrison, Executive Coach
"Geoff is simply an awesome person who gets things done. He built an incredible marketing team from scratch that acquired 10,000 businesses as customers, he's thoughtful and smart, a strategic thinker who can also move quickly. I can't recommend him enough."
Thad Peterson, Senior Director of Marketing, The Predictive Index

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I've spent the entirety of my career helping SaaS start-ups grow into their potential.
Highlights include:

  • Built the customer acquisition engine that grew Buildium from a start-up to $20M in ARR and a realized valuation of $130M over 5 years. Buildium was acquired in 2019 for $580M.

  • Served as VP of Marketing at Roambi—a Sequoia backed SaaS company in the data analytics space—prior to their acquisition by SAP.

  • Launched this consultancy, where I've helped dozens of companies including Wistia, Springboard, and Seekwell.

You can learn more about my professional experiences on Linkedin.For the last 5 years I've been focused on building my own start-up, Outseta. I've designed all aspects of our customer acquisition strategy from the ground up, personally landing our first 500+ customers while competing in arguably the most competitive software market in the world.Throughout my career I've helped hundreds of SaaS businesses grow more efficiently.I still occasionally take on interesting consulting work, but never work with more than one client at a time.


Twitter or email are the best way to reach me.

Hi, I'm Geoff Roberts.I'm a Co-founder of Outseta and have spent the last 12 years of my life growing SaaS start-ups. I'd love to be a guest on your podcast!Here are some topics I'm well suited to discuss.

  • SaaS marketing for founders. I built the customer acquisition engine at a company that sold for over a half a billion dollars, and I've built our customer acquisition engine at Outseta from the ground up. Check out my course The First 500.

  • Running a community owned, non-hierarchical company. At Outseta every employee is an owner of the business—on the exact same terms as our founders. We've embraced self-management (no bosses) to encourage autonomous decision making, pay all employees the same salary, and operate without budgets, forecasts, or performance targets. More here.

  • People first businesses. I'm out to prove that there are better ways to build a wildly successful company than the Silicon Valley status quo. The whole point of entrepreneurship is to improve the quality of your life, isn't it? Yet I see an awful lot of massively stressed out founders and companies laying off droves of workers when I look out my window. I fundamentally believe organizational health is one of the primary drivers of growth in any business and I care a lot about making the world a more equitable place for us all.

  • Alignment between how you're funded, your target market, and how you operate your company. The bootstrapping vs. raising VC debate has become unnecessarily polarizing—I've done both. What's important is these aspects of your business working in harmony with one another. Example: Outseta has no sales team and everybody does customer support.